I’M CARLA
FOUNDER OF RARE THING
“Too bold…Too much…Too loud.”
That’s what they say when you don’t fit their mould – especially as a woman running a business.
Turns out, I wasn’t just opinionated. I had undiagnosed ADHD, which made playing by the rules even less likely.
From my first days in a design studio to leading a London creative agency, I’ve always believed in doing things differently – and refusing to shrink to fit.
I created Rare Thing to fuel self-expression and stir up wearable mischief.
Each limited-edition tee is made in small batches, with intent, attitude, and a side-eye to the status quo.
Rare Thing is for the rule-breakers & mischief-makers who colour outside the lines and stand the flock out. I like to call it The Rare Way.
THE RARE WAY
WE STAND FOR
THE MISFITS,
THE MISCHIEF MAKERS,
THE RULE-BREAKERS.
THE DARING DISRUPTORS,
AND THE ONES WHO
COLOUR OUTSIDE THE LINES.
WE SPEAK TRUTH.
WE STIR SH*T.
WE SPARK CHANGE AND SHOW UP.
WE’RE NEVER ORDINARY.
WE’RE NEVER MAINSTREAM.
WE ARE RARE.
WE ARE DIFFERENT AS USUAL.
NOT YOUR ORDINARY TEE
All my T-shirts are designed to make a statement while being kind to people and the planet.
They’re hand-printed, Fair Wear certified, made from 100% cotton, and produced in small, limited-edition batches.
That makes them rare by design.
But the real magic? Each one comes with a shot of sass, a spark of mischief, and plenty of attitude to go.
